During which project phase do we consider what the customer wants/needs, who are the main competitors, and what your Web site can offer that theirs do not?

During which project phase do we consider what the customer wants/needs, who are the main competitors, and what your Web site can offer that theirs do not?

• A. Information gathering
• B. Design
• C. Development
• D. Testing

Answer: (A)

During information gathering you collect what the customer wants, understand user needs, and explore the competitive landscape. This phase is all about asking questions, interviewing stakeholders, and researching competitors to identify opportunities your site can offer that others don’t. That understanding informs every later step, from how you design the user experience to what features you build and how you validate success. The design phase uses these gathered requirements to create layouts and interactions, the development phase builds the site, and testing checks that the product meets the defined needs. So the activities described—knowing customer needs, identifying competitors, and spotting differentiators—fit best in information gathering.

During information gathering you collect what the customer wants, understand user needs, and explore the competitive landscape. This phase is all about asking questions, interviewing stakeholders, and researching competitors to identify opportunities your site can offer that others don’t. That understanding informs every later step, from how you design the user experience to what features you build and how you validate success. The design phase uses these gathered requirements to create layouts and interactions, the development phase builds the site, and testing checks that the product meets the defined needs. So the activities described—knowing customer needs, identifying competitors, and spotting differentiators—fit best in information gathering.