What is the term for the last page a user views before leaving a site?

What is the term for the last page a user views before leaving a site?

• A. Home Page
• B. Exit Page
• C. Landing Page
• D. Sitemap

Answer: (B)

Exit page is the last page a user views before leaving a site. It marks the final page in a visit, the point where the session ends. In web analytics, understanding which pages tend to be exits helps identify how and where users disengage or finish their tasks. The home page is typically the site’s main entry point, the landing page is the first page a visitor arrives at (often from a marketing link), and a sitemap is a page listing the site’s structure for navigation. So the term that specifically describes the last page viewed before departure is exit page.

Exit page is the last page a user views before leaving a site. It marks the final page in a visit, the point where the session ends. In web analytics, understanding which pages tend to be exits helps identify how and where users disengage or finish their tasks. The home page is typically the site’s main entry point, the landing page is the first page a visitor arrives at (often from a marketing link), and a sitemap is a page listing the site’s structure for navigation. So the term that specifically describes the last page viewed before departure is exit page.