What type of data includes measurable metrics such as time to complete a task, number of clicks, pages visited, and error counts?

What type of data includes measurable metrics such as time to complete a task, number of clicks, pages visited, and error counts?

• A. Qualitative
• B. Quantitative
• C. Descriptive
• D. Demographic

Answer: (B)

Measurable metrics that can be quantified with numbers fall under quantitative data. The examples—time to complete a task, number of clicks, pages visited, and error counts—all are numeric measurements you can count or measure on a scale. Because they are numbers, you can perform arithmetic on them, compute averages, track trends, and run statistical analyses. Qualitative data, in contrast, describes qualities or categories that aren’t naturally counted or averaged (like user mood, color preferences, or categories of task types). Descriptive isn’t a data type in the same sense; it refers to summarizing data rather than defining the fundamental type. Demographic data describes population characteristics and can be numeric or categorical, but the question focuses on the data as numerical measurements, which makes quantitative the best fit.

Measurable metrics that can be quantified with numbers fall under quantitative data. The examples—time to complete a task, number of clicks, pages visited, and error counts—all are numeric measurements you can count or measure on a scale. Because they are numbers, you can perform arithmetic on them, compute averages, track trends, and run statistical analyses.

Qualitative data, in contrast, describes qualities or categories that aren’t naturally counted or averaged (like user mood, color preferences, or categories of task types). Descriptive isn’t a data type in the same sense; it refers to summarizing data rather than defining the fundamental type. Demographic data describes population characteristics and can be numeric or categorical, but the question focuses on the data as numerical measurements, which makes quantitative the best fit.