Which SEO technique involves including keywords in the page title and headings?

Which SEO technique involves including keywords in the page title and headings?

• A. Include search keywords in the page title and headings
• B. Use long-tail keywords
• C. Use URLs
• D. Use images

Answer: (A)

Signaling relevance through title and heading tags is a fundamental on-page SEO technique. The page title tag and headings (H1–H6) are some of the strongest signals to search engines about what a page is about. Placing relevant keywords in the title helps search engines understand the main topic while also influencing what users see in search results, boosting click-through rates when the text matches user intent. Including keywords in headings reinforces the hierarchy of topics on the page, guiding both readers and search engines to the most important terms and sections. Long-tail keywords describe a broader strategy for choosing terms, but they aren’t specifically about placing keywords in the title and headings. Using URLs and using images can also support SEO in other ways (structure, accessibility, alt text), but they don’t address the technique of embedding keywords directly into the page title and headings.

Signaling relevance through title and heading tags is a fundamental on-page SEO technique. The page title tag and headings (H1–H6) are some of the strongest signals to search engines about what a page is about. Placing relevant keywords in the title helps search engines understand the main topic while also influencing what users see in search results, boosting click-through rates when the text matches user intent. Including keywords in headings reinforces the hierarchy of topics on the page, guiding both readers and search engines to the most important terms and sections.

Long-tail keywords describe a broader strategy for choosing terms, but they aren’t specifically about placing keywords in the title and headings. Using URLs and using images can also support SEO in other ways (structure, accessibility, alt text), but they don’t address the technique of embedding keywords directly into the page title and headings.